Acquisitions and divestments

Rapala VMC Corporation’s strategic objective is profitable growth. The Rapala Group’s profitable growth strategy has been implemented through various acquisitions of manufacturing and distribution companies as well as establishment of new units. Acquisitions have played a major role in expanding the manufacturing base, brand and product portfolio and scope of the distribution company network.

See below the history of major corporate and brand acquisitions, established companies and divestments since stock exchange listing.

Year Company Information
2023 DQC International, Corp. Acquired remaining 51 % share
2021 Rapala Shimano East Europe Acquisition of non-controlling interest from Shimano regarding joint ownership in East European distribution companies
2019 VMC-WaterQueen Ukraine Divestment of Ukrainian subsidiary
2019 Normark Deutschland Gmbh Established distribution company in Germany
2019 DQC International Corp Acquired 49% share of US based company, owner of 13 Fishing rod and reel brand
2018 Ltd. Normark-Bel Established distribution company in Belarus
2017 Normark LLC Established distribution company in Russia
2017 Normark Italy srl Established distribution company in Italy
2017 Normark Adriatik D.o.o. Established distribution company in Croatia
2016 Rapala Mena FZE Established distribution company in United Arab Emirates
2014 Mystic s.a.r.l. Acquired French fishing attractant manufacturer
2013 Rapala VMC Singapore Pte. Ltd. Established administration company in Singapore
2012 Normark Chile Ltd Established distribution company in Chile
2012 Strike Master Corporation Acquired the business of US based supplier of ice augers
2012 Mora Ice Acquired ice augers and auger cutting blades brand and all related intellectual property rights
2011 PT Rapala Indonesia Established distribution company in Indonesia
2011 PT Rapala VMC Batam Established lure factory in Indonesia
2011 PT VMC Fishing Tackle Indonesia Established hook factory in Indonesia
2011 Normark Kazakhstan LLP Established distribution alliance company in Kazakhstan with Shimano
2011 Rapala VMC Mexico S. de R.L. de C.V. Established distribution company in Mexico
2011 Shimano UK Ltd Acquired 50% share of UK based distribution company, forming a 50/50 joint venture company with Shimano
2011 Advance Carp Equipment Ltd Acquired UK based company engaged in design and sales of equipment and accessories for carp fishing
2011 Willtech Gift Ltd Disposal of a unit engaged in manufacturing of gift items in China
2010 Rapala VMC Iceland ehf Established distribution company in Iceland
2010 FLLC Normark Established distribution company in Belarus
2010 Kentec Gift (Shenzhen) Ltd. Established gift distribution company in China
2010 Dynamite Baits Ltd Acquired UK based manufacturer of boilies, groundbaits, liquid attractants, pellets and bagged particle baits for sports fishing
2009 Normark Sport Romania S.r.l. Established distribution company in Romania
2009 Ultrabite Acquired brand and exclusive agreement with Kiotech and CEFAS to commercialized Ultrabite pheromone technology to the sports fishing industry and market worldwide
2008 Rapala Finance N.V. Established administration company in Belgium
2008 Sufix Acquired fishing line trademark and exclusive supply agreement with Yao I Co Ltd for the supply of fishing lines
2008 Rapire Teo Closing of lure factory in Ireland
2007 Rapala VMC Korea Co., Ltd. Established distribution company in Korea
2007 Terminator Acquired the business of US based manufacturer and distributor of Terminator branded spinner baits and other fishing lures
2007 Distribution alliance with Shimano in East Europe Rapala and Shimano established a 50/50 joint venture company controlled by Rapala that acquired Rapala distribution companies in Russia, Ukraine and Czech
2007 Distribution alliance with Shimano in Hungary Shimano subscribed a 33.4% shareholding in Rapala Hungary Ltd
2006 OOO Raptech Established lure factory in Russia
2006 Tortue Acquired the business of French fishing line supplier
2005 Rapala VMC China Co., Ltd. Established distribution company in China
2005 Rapala VMC (Thailand) Co., Ltd. Established distribution company in Thailand
2005 Tatlow and Pledger Pty Ltd Acquired fishing tackle distributor in South Africa
2005 Peltonen Ski Oy Acquired Finnish ski manufacturer
2005 Marttiini Oy Acquired Finnish knife manufacturer
2005 Luhr Jensen Acquired the business of US based manufacturer of fishing lures and accessories
2005 Eurohold Acquired Hungarian fishing tackle distribution and retail business
2005 Freetime Pty Ltd Acquired Australian fishing tackle distributor
2005 FunFish Acquired Swiss reseller and retailer of fishing tackle products
2004 Normark S.r.o. Established distribution company in Czech Republic
2004 SIA Normark Latvia Established distribution company in Latvia
2004 Rapala Asia Pacific Pte Ltd. Established distribution company in Malaysia
2004 Williamson Acquired lure brand and business in South Africa
2004 Guigo Marine Acquired big game fishing business in France
2003 UAB Normark Established distribution company in Lithuania
2003 Esambles Deportivos S.A. Closing of Mexican packaging facility. Operations were relocated (redirected) to China and Estonia
2002 Fishco AG Acquired Swiss fishing tackle distributor
2001 Willtech Acquired Chinese lure manufacturing unit
2000 Normark Eesti Oü Established distribution company in Estonia Established distribution company in Estonia
2000 VMC Acquired French hook factory and hook distribution
1999 Rapala Japan K.K. Established distribution company in Japan
1999 Storm Acquired the business of US based lure brand
1999 Elbe Normark AS Acquired Norwegian fishing tackle distributor