Remuneration

Remuneration Policy

The company’s Board of Directors has approved the remuneration policy for the governing bodies, which applies to the remuneration of the Board and the President and CEO. The remuneration policy was presented to the Annual General Meeting in 2024. The policy describes the main principles, the decision-making procedure and the main terms of the remuneration for the Board and the President and CEO.

Remuneration policy 2024

Remuneration Report

The report includes information concerning the remuneration of the Board of Directors, the President and CEO(s) and the Deputy CEO during the financial year 2024 along with historical development of the same during the last five years.

Remuneration Report 2024

Key principles of remuneration

The aim of the remuneration scheme of the Board of Directors and the President and CEO is to contribute to positive development of the shareholder value, enhance the competitiveness of the company, long-term financial success, and the fulfillment of the strategy and goals set by the company.

The key principle of the remuneration policy is that remuneration of the Board of Directors and the President and CEO shall contribute to the achievement of the abovementioned goals, as well as to serve – both as regards the level and structure – a fair, committing and competitive wholeness, which is in line with market practice.

The aim of all remuneration throughout Rapala VMC Group is to promote good performance and to motivate personnel to long-term efforts so as to reach the goals of the company. Remuneration is one factor through which the company pursues to ensure availability of skilled and motivated persons to all tasks in all levels of the company’s organization. These principles apply also to the remuneration of the members of the Board of Directors, and the President and CEO.

Description of the decision-making process add

Preparation and approval

The remuneration policy, and possible material amendments thereto, will be prepared by the Remuneration Committee of the Board of Directors, or similar corporate body to which the preparation of remuneration has been assigned. The Board of Directors will handle, approve and present the remuneration policy and material amendments thereto to the General Meeting. The General Meeting makes a consultative decision as to whether it adopts the remuneration policy that has been presented to the General Meeting. The shareholders may not propose changes to the remuneration policy that has been presented to it. If the majority of the General Meeting does not decide to adopt the presented policy, a revised remuneration policy will be presented to the following Annual General Meeting at the latest.

In such a case, the decision on the remuneration of the Board of Directors and the President and CEO shall be based on the remuneration policy that has been presented earlier to the General Meeting, until the revised remuneration policy has been handled at the General Meeting.

Follow-up

The Remuneration Committee of the Board of Directors will observe the implementation of the remuneration policy annually, and when necessary, presents to the Board of Directors its proposals for actions in order to ensure proper fulfilment of the remuneration policy. The Board of Directors will present the remuneration policy to the General Meeting within, at least, intervals of four (4) years and always when material amendments have been made to the policy.

The Board of Directors will also annually present a remuneration report to the Annual General Meeting, thus allowing the shareholders to evaluate the fulfilment of the remuneration policy in the company. The General Meeting will decide on the approval of the remuneration report.
The decision of the General Meeting on the remuneration report is of consultative nature.

Implementation

The General Meeting of Rapala VMC Corporation will annually decide on the remuneration of the members of the Board of Directors based on the proposal of the Board of Directors or the Remuneration Committee of the Board or similar corporate body to which the preparation of remuneration has been assigned. The decision on the remuneration of the Board of Directors will be based on the remuneration policy that has been presented to the General Meeting.

The Board of Directors of the company will decide on the remuneration of the President and CEO in accordance with the remuneration policy. The Remuneration Committee will prepare matters pertaining to the remuneration, utilizing assistance of independent external experts when necessary.

In share-based incentive schemes, the issuance of shares, options or special rights entitling to shares is based on a resolution of the General Meeting or a resolution of the Board of Directors of the company authorized by the General Meeting.

Remuneration of the Board of Directors add

The General Meeting decides annually on the remuneration to be paid to the Board members for their Board and Committee work. If a member of the Board of Directors has an employment or service relationship with the company, he/she will be paid a normal salary based on the employment or service relationship.

The following fees were approved by the 2024 Annual General Meeting:

Annual fees

  • EUR 70,000 for chairman
  • EUR 25,000 for members

Meeting fees (Board & Committee meetings)

  • EUR 1,000 per meeting

Board Remuneration is paid fully in cash and does not include pension payments or reimbursement for expenses. Members of the Board of Directors are not included in Rapala VMC’s short- or long-term incentive programs.

Remuneration of Board in 2024

Annual Fee, EUR Board Meeting Fees, EUR Committee Meeting Fees, EUR Total Remuneration
Emmanuel Viellard (chair) 70 000 15 000 2 000 87 000
Julia Aubertin 25 000 14 000 - 39 000
Vesa Luhtanen 25 000 15 000 1 000 41 000
Alexander Rosenlew 25 000 15 000 1 000 41 000
Johan Berg (as of 18.4.2024) 25 000 2 000 - 27 000
Pascal Lebard (as of 18.4.2024) 25 000 2 000 - 27 000
Louis d’Alançon (until 18.4.2024) - 13 000 1 000 14 000
Jorma Kasslin (until 14.4.2024) 13 000 1 000 14 000
Total - 290 000

Remuneration of the President and CEO and Deputy CEO add

The remuneration of the President and CEO and Deputy CEO may consist of a fixed monthly salary with benefits in kind and variable remuneration components, which may include, for example, a short-term performance-based incentive scheme and a long-term share-based incentive scheme or other long-term incentive scheme.

Basic salary and benefits

President and CEO Lars Ollberg was paid in 2024 a total remuneration of EUR 432 121, including base salary, benefits and a short-term incentive bonus based on the financial year 2023.

The Deputy CEO Cyrille Viellard was paid in 2024 a total remuneration of EUR 309 950, including base salary, benefits, a short-term incentive bonus based on the financial year 2023 and a reward based on the long-term incentive scheme (PSP 2021-2023).

Neither the President and CEO nor the Deputy CEO are entitled to supplementary pensions.

Incentive schemes

The President and CEO and the Deputy CEO are currently part of the company’s performance-based short-term incentive scheme. The criteria in the incentive scheme are net sales, comparable EBIT and average inventory. In addition, the criteria include a proportion at the discretion of the Board of Directors.

Other principal terms of the employment relationship

There are no supplementary pension arrangements for the President and CEO or the Deputy CEO. The retirement age and pension of both are determined by local legislation.

At present, the company has not established principles governing the ownership of company shares by the President and CEO or the Deputy CEO.

The employment contracts of the President and CEO and the Deputy CEO can be terminated mutually, subject to a six-month period of notice. No separate severance pay has been agreed for either, but the President and CEO and the Deputy CEO will receive pay for the period of notice.

Remuneration of the Global Management Team add

The Remuneration Committee appointed by Rapala VMC Corporation’s Board of Directors prepares and makes proposals on the remuneration and other benefits of the Global Management Team to the Board of Directors based on the Rules of Procedure. Based on the Committee’s proposals, the Board of Directors decides on the remuneration of the Management Team.

Basic salary and benefits

The basic salaries and fringe benefits of the members of the Global Management Team are generally based on job performance, the complexity of the job and the individual's experience.

Short-term incentives

The members of the Global Management Team participate in the Group’s senior management bonus scheme. The amount and payment of the bonus require that the financial and strategic targets are achieved. If the targets are not achieved, payment of bonus is fully at the discretion of the Board of Directors. Bonuses awarded under the scheme are paid once a year. Principally, the bonus can be no more than 100 percent of the annual salary.

Long-term incentives

In 2021 share-based long-term incentive plans were granted to the CEO and other members of the Global Management Team. The program ended in 2023 and the reward was paid out in cash in 2024.

Other principal terms of the Global Management Team's employment relationships

The members of the Global Management Team are employed by the parent company or one of its subsidiaries. The notice periods of the Global Management Team members' employment relationships are based on local employment contract legislation and practices. They can be described as standard. No separate severance pay has been agreed and the compensation when employment ends is limited to the normal pay for the period of notice.

The pension and retirement age of each member of Rapala VMC Corporation’s Global Management Team is determined based on local mandatory pension legislation applicable to them. The company has not arranged separate defined contribution pension insurance or other supplementary pension arrangements for the members of the Global Management Team. Some members of the Global Management Team have limited supplementary pension arrangements due to local practices.

Remuneration of the Global Management Team in the previous financial year (2024)

Overall remuneration paid to the members of the Global Management Team (excluding President and CEO and the Deputy CEO).

EUR million 2024 2023
Salaries and other employee benefits 1.8 1.7
Benefits related to termination of employment 0.6 -
Voluntary pension schemes 0.0 0.1
Short-term incentives 0.4 0.2
Long-term incentives 0.1 -
Share-based rights (shares) - 255,000